JACK JOWETT, DIRECTOR
If you’re planning to sell your house, I wanted to share some valuable advice with you today. One crucial aspect that often gets overlooked is getting your price right from the very beginning. Let me explain why it’s so important!
When you list your property on popular platforms like Rightmove, it initially generates a tremendous amount of interest and exposure. Buyers eagerly scour the listings, searching for their dream home, and this is when your property receives the best levels of hits and inquiries. It’s like the grand opening of your house to the market!
However, as time goes by, the initial excitement gradually wanes, and interest levels tend to drop. Your listing may become less visible amidst the flood of new properties hitting the market. That’s why getting your marketing, pricing, and strategy correct from day one is crucial.
Here are a few reasons why nailing the right price from the start matters:
1️⃣ Attracting serious buyers: Pricing your property accurately attracts genuine buyers who are actively searching within your price range. Overpricing can deter potential buyers, while underpricing may raise suspicion about the property’s condition or other hidden issues.
2️⃣ Maximising exposure: When your house is first listed, it grabs attention and generates excitement. It’s essential to leverage this initial surge of interest to maximise exposure and capture the attention of motivated buyers.
3️⃣ Creating a sense of urgency: Setting the right price from day one creates a sense of urgency among potential buyers. They understand that well-priced properties tend to sell quickly, and they won’t want to miss out on a fantastic opportunity.
4️⃣ Minimising time on the market: Not in a rush to sell? That should matter! By pricing your property correctly, you increase the chances of a sale. The longer your property stays on the market, the more likely buyers will question its value or negotiate for a lower price.
So, before you embark on your house-selling journey, make sure to consult with professionals, research the market, and consider all factors that can impact your pricing strategy. Remember, the first impression matters, and getting your price right from day one sets the stage for a successful sale.
If you have any questions or need assistance, feel free to reach out!
Jack Jowett | Managing Director