JACK JOWETT, DIRECTOR
NEWS
Over the past nearly two decades, I’ve seen many properties that struggle to sell despite being on the market for a considerable amount of time. In this blog, I’ll share some of the most common reasons why properties fail to sell and what you can do to avoid these pitfalls.
Poor Presentation:
The way your property is presented plays a crucial role in attracting potential buyers. It’s important to keep your property clean, tidy, and free of clutter to create a sense of space and light. This includes cleaning windows, carpets, and curtains, and ensuring that all rooms are staged and styled to their best advantage. Depersonalising the space by removing family photos and personal items can help potential buyers imagine themselves living in the property.
Overpricing:
Overpricing is a common mistake that many property sellers make. It’s important to set a realistic price for your property based on current market conditions and the local area. Unfortunately, some sellers may overestimate the value of their property and be unwilling to be realistic about their asking price. This can be due to emotional attachment to the property or a lack of understanding of the current market conditions.
However, overpricing can be detrimental to the sale of your property. It can put off potential buyers, who may view the property as out of their budget or not good value for money. In some cases, the property may sit on the market for a long time, and the longer it is on the market, the less attractive it becomes to potential buyers.
To avoid overpricing, it’s essential to work with a reputable estate agent who has experience selling properties in your area. They can provide you with an accurate valuation of your property based on current market conditions, recent sales in the area, and the unique features of your property. By setting a realistic asking price, you can attract potential buyers and increase your chances of making a sale.
Poor Marketing:
Effective marketing is essential to attract potential buyers to your property. Your estate agent should use a range of marketing channels, including online portals, social media, and traditional advertising methods such as brochures and flyers. It’s also important to ensure that the photographs and descriptions of your property are accurate, up-to-date, and eye-catching to attract potential buyers.
Limited Availability:
Limited availability of your property for viewings can hinder your chances of selling. It’s important to be as flexible as possible with viewing times to accommodate potential buyers. This includes offering viewing times in the evenings and weekends when most people are available. By offering more flexible viewing times, you can attract a wider range of potential buyers and increase your chances of making a sale.
Outdated Decor:
Outdated decor can make your property look tired and unappealing to potential buyers. Consider updating your property with modern fixtures and fittings to create a fresh and contemporary feel. Neutral color schemes are always a safe choice as they appeal to a wide range of buyers. It’s also important to ensure that any repairs or maintenance work is carried out before viewings, so potential buyers are not put off by any issues that need to be fixed.
At Abshot Estates, we will work with you to develop a personalised marketing strategy that showcases the unique features of your property and attracts the right buyers. From arranging professional photography and creating a comprehensive set of property details, to leveraging our extensive network and online platforms to generate interest, we’ll do everything we can to ensure your property sells quickly and at the best possible price.
With our in-depth knowledge of the local property market and our commitment to providing exceptional service, you can trust Abshot Estates to help you navigate the selling process with ease. Contact us today to find out how we can help you achieve your goals and avoid the common pitfalls of being stuck on the market. Call o1489 358082
Jack Jowett | Managing Director